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How to Create a Value-Centric Customer Onboarding Experience
Want step-by-step instructions on how to create a value-centric customer onboarding experience? Take a look at our Top 5 Strategies to Avoid First Year Customer Churn webinar. Your customers are the...
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Net Promoter Scores: The Good, The Bad, And The Ugly
Wednesday, December 2, 2015 The Net Promoter Score (NPS) is largely popular due to its successful implementation by companies such as American Express, Apple and Southwest Airlines. While these scores...
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Your Customers Only Want to Pay for What They Use
What came first, the recurring revenue business model or empowered customers that only want to pay for what they actually use? Much like the chicken-and-egg scenario, you could argue it both ways. But...
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I’ve Got 99 Problems, but Usage Data Isn’t One
Recurring revenue business models introduce new challenges for you and your channel partners. Customers are more empowered and informed than ever before. As my previous blog stated: customers only...
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Customer Onboarding: What You Need to Know to Prevent First-Year Churn
Maximizing Customer Lifetime Value (CLV) is not easy. You cannot expand your wallet share with cross-sell or upsell tactics without first delivering value and the initial promised business outcomes....
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Click-Through Rates Do Not Measure Customer Engagement, Retention or Loyalty
Last week, we outlined how the digital age has transformed the Information and Media industry, and how it has made customer loyalty more important than ever. Even though the industry continues to rely...
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The Price Is Right: How To Use Customer Segmentation To Improve Pricing...
“Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right...
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Customer Retention – What’s Innovation Got To Do With It?
Variations of the phrase “innovate or die” have been around for centuries, although Jack V. Matson’s book was one of the first to delve into a philosophy around failing fast. And yet, we continue to...
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